What’s so great about a Rolex?


This should also be a source of confusion for many watch lovers.

The reasons for questioning are, in summary: “Rolex is all basic models, no complication technology, and certain parts (such as the luminous beads of the Aquatimer) are easily damaged and not as robust and durable as they are said to be. It only stands out in terms of marketing hype.”

This passage is, in part, correct. But it is not enough to fully explain the Rolex firestorm.

What is so great about Rolex?

The product

Regarding the quality of Rolex’s products, there is a passage circulating in circles.

“Rolex is the most accurate and durable of luxury watches, the most luxurious of accurate and durable watches.”

It is clear enough that Rolex’s reputation for quality is reflected in 2 main areas: precision and durability.

Rolex’s Super Chronometer certification,best swiss replica watches uk which limits the time difference to less than 2 seconds, is hard to find more accurate in a watch of its price range – this is “precision”.

This pragmatism, combined with the unique construction of the Oyster case (which set a world record for water resistance), makes Rolex watches generally very durable.

Rolex does these two things one of the best, if not the best, of any watch in its price range.

Rolex is able to do this thanks to its unique mastery of the supply chain. Rolex produces almost all of its own parts, and even has its own gold and steelworks, as well as the right to mine minerals – the last of which is, of course, a rumour in the community, so you can tell if it’s true or not.

With such a strong supply chain, the materials used by Rolex are of the highest quality, such as the famous 904L steel. At the same time, Rolex’s production recipes and processes are kept in the utmost secrecy, a level of money printing that no competitor can easily imitate.

In addition to this, Rolex has its own laboratory, with a research team that even includes chemists and geologists, and develops even the lubricants for its production lines, the purity of its diamonds and the ratios of its gold.

The strength of Rolex’s R&D and manufacturing capabilities goes beyond that of an ordinary watch brand, it is more like a small kingdom.

This strong R&D and production capability, with a focus on one direction, has made Rolex the ultimate in “precision” and “durability”.

In addition to this, Rolex has also adopted a seemingly “dumb” approach to design, but in fact a very clever one: extreme conservatism.

The shape of a Rolex has remained almost unchanged for over a century since its foundation, and there is little difference between the various Rolex collections (with the exception of the Cellini).

At the same time, Rolex insists on making only basic models, not high-end complications such as tourbillons (if Rolex were to make complications, given its R&D and production capabilities, they would certainly be top-notch).

Watches from different periods and collections all look almost the same, simple and basic, with only the details breaking through – something that only Rolex would dare to do.

In the short term, this conservative style will cost Rolex some customers, such as those who like back-transparent, those who like tourbillon, those who like square cases …… This part of the customers will definitely not buy Rolex.

But once adhered to for decades, it creates a unique brand style that imparts a value that distinguishes it from other competing products and makes people know at first glance: “This is Rolex.”

Superb quality, conservative design that forgoes short-term gain, forge the unique Rolex product style.

10 pieces of advice for choosing a watch

(1) Always buy a watch that is waterproof.

Some watches with thin cases, especially women’s watches, many of which are also made of 18-carat gold, are not water resistant. These watches are usually pressed into the back cover, and even foreign objects such as dust and fibres can enter the watch if it is not sealed tightly enough, which will require frequent repairs and a lot of trouble in the future.

(2) Don’t buy gold-plated cases and straps.

Now the price of gold is twice as high,replica rolex watches the watch gold plating layer is by no means thick, at most not more than 10 microns, usually between 3-5 microns, very easy to be worn off, and then the watch becomes particularly ugly, the phoenix off hair is not as good as chicken, really not as good as stainless steel; if it is ion plated titanium, I am afraid that its colour is not correct.

(3) Steel straps are preferred to solid straps.

If it is a watch with a steel case and a steel strap, it is best to choose a solid strap, all the watches of high-grade brands are solid straps, strong and compact and bracelet. If it can be combined with a “butterfly clasp” with a safety device, it will be “perfect”. The opening and closing of the metal clasp is a matter of comfort and safety, and it is also the most problematic position of the watch in the future.

(4) The fewer additional functions on a watch, the better.

It is generally said that the fewer the additional functions of a watch, the better, which helps to improve the timekeeping performance.

(5) Be careful with shaped cases.

You can’t guarantee that the glass won’t break later, and it’s hard to get the original one. If it’s a super-arching high-grade sapphire glass, even if you can get it, the price is quite high,fake watches and the flat round glass is the easiest to get or substitute.

(6) It is not recommended to buy an 18-carat white gold watch.

It is not recommended to buy a watch with an 18-carat white gold case, as most cases and straps made of this material look “white”, the outermost layer is rhodium-plated and once the plating is worn off, the surface will be found to be yellowish.

(7) Be careful with metal end belts.

Watches fitted with special types of leather straps should be bought with caution. The so-called special types refer to the end of the leather strap with metal components that are wrapped in the strap (this is mainly to achieve a bracelet-like feeling when the watch is worn or to facilitate disassembly) or the end of the strap with shaped cuts. Leather straps (including alligator leather) are inherently wearable and should be replaced in about 3-4 years. Special types of leather straps are non-universal and must be replaced with the original manufacturer’s straps, which can be expensive, especially for large designer watches.

(8) Be careful with bracelet straps.

Bracelet strap watches, also known as one-piece case strap, the strap is welded on top of the case, the strap is also the whole, no sub-section, this type of strap in the short usually have to do cutting, once short can not be lengthened, many need to do re-welding, very complicated, this type is mainly made of 18-carat gold.

(9) Be careful with watches that are ultra-thin and small.

Whether it is a mechanical watch or a quartz watch, the movement is better to be big, especially a mechanical watch. For example, if the comprehensive time performance of a 26mm diameter movement is evaluated with a score of 100 points, then the comprehensive time performance of a 20mm diameter movement (women’s movement) of the same level and brand can only be given 70 points at most. Ultra-thin movements are also thinner and less reliable than thicker ones, with more fragile parts, as exemplified by the PIAGET 9P2.

(10) Women’s watches should be quartz whenever possible.

The performance of mechanical women’s watches is much lower than that of men’s watches, and the maintenance cycle is also shorter, and women’s activities are less than men’s, so you should look at the market, like OMEGA, LONGINES and other Swiss brands of watches. The vast majority of women’s watches are all quartz for this reason, but also because quartz watches can be made in a wider variety and more beautiful appearance. For men who don’t get enough exercise and who are more demanding about the accuracy of their watches, it is also recommended to go for a quartz watch.

there are so many great watches out there

It goes without saying that the world is full of great classic brands, all different but each with their own characteristics. Some say that I like the movement of Jaeger-LeCoultre, the shape of Cartier, and the refinement of Vacheron Constantin. Others say that they prefer the 8500 anti-magnetic movement of Omega, the strong hardness of Panerai and the gentlemanly style of Lange & Söhne. Others say they can’t resist the beauty of the Royal Oak’s octagon, the artistic charm of Jaquet Droz and the delicacy of Breguet’s tourbillon. In short, since there are only 3 “indicators” available, it is important to choose the 3 different models that you consider to be the most iconic in your mind. I’m sure many people feel the same way, after all, each with their own unique characteristics that cannot be easily missed.

However, there are those who don’t think like the above. Whether it’s 3, or a few, or even more, they are only willing to pour all their affection into one or two brands, such as a Rolex Aquatimer, a Rolex Gold, and a Patek Philippe complication watch; or an replica Omega Seamaster, an Omega Butterfly, plus a Jaeger-LeCoultre Master; or an IWC Pilot, a Portuguese Seven Days Chain, plus a Blancpain Classic; or even a Rolex Aquatimer, a Rolex Steelti, and a Rolex GMT, obsessive enough. Their view is that if the choices are limited, why not focus all their efforts on the brand they are most attracted to and most fond of?

Then there is the case where, unlike the above two scenarios, they see their watch as a testament to their continued success in their career or as a ‘comrade’ that they are fighting alongside. This is often the case where the brand or model is on an upward curve. For example, starting with a Casio electronic watch, then a Longines mechanical watch, and then a Jaeger-LeCoultre mechanical watch as one’s career progresses. Or, starting with a Tissot quartz watch, then an Omega Seamaster diving watch, then a Patek Philippe Nautilus. I’m sure there are many examples of this around you, or maybe you are one yourself. After all, for many people, the constant change of status quo and the constant pursuit of progress is an indispensable force.

In fact, whether it’s 3 uk replica watches or several, none of this matters. You can read people through their watches and you can try to notice and discover them.